In September 2000, Emirates launched its Skywards loyalty program, which celebrates its 25th anniversary today.

Today, the loyalty program of one of the world’s most prestigious airlines boasts 37 million members. To celebrate this special milestone, Emirates Skywards has organized several contests and a special 25th anniversary livery, which will be featured on several flights starting next month.

Between September 25 and October 20, 2025, Emirates Skywards will offer its members up to 25 million free miles and promotions on flight bookings through prize draws held throughout the 25-day period. Visit emirates.com to find out more.

Since launching its rewards program, Emirates has successfully secured several partnership agreements with the largest air operators as well as the best ground-based businesses, such as hotels, car rental agencies, major football clubs, and more.

The program offers four membership levels

For your information, Emirates Skywards allows its members to access four tiers corresponding to their loyalty level, granting access to exclusive benefits and privileges: Blue, Silver, Gold, and Platinum.

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